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September 12, 2018

Shift takes the guesswork out of buying and selling used cars

Charley Ma

Updated on October 29, 2019

When it comes to car ownership, Shift is rethinking the status quo. Since its launch in 2014, the digital marketplace and end-to-end car concierge service has prided itself on bringing trust and simplicity to the peer-to-peer used car market, in effect turning what can be a stressful life event (i.e., buying or selling a car) into a gratifying experience.

So, when Shift’s first-generation payment collection processes threatened the integrity of it its three guiding principles—convenience, value, and trust—and put it at odds with its tech-savvy consumers, the Shift executive team turned to Plaid to help the company regain its edge.

Learn how Shift employs Balance and Auth to reduce administrative burdens, streamline its user experience, and better convert its test drivers into car buyers.