September 12, 2018
Shifting the used car landscape
Updated on October 29, 2019
When it comes to car ownership, Shift is rethinking the status quo. Since its launch in 2014, the digital marketplace and end-to-end car concierge service has prided itself on bringing trust and simplicity to the peer-to-peer used car market, in effect turning what can be a stressful life event (i.e., buying or selling a car) into a gratifying experience.
So, when Shift’s first-generation payment collection processes threatened the integrity of it its three guiding principles—convenience, value, and trust—and put it at odds with its tech-savvy consumers, the Shift executive team turned to Plaid to help the company regain its edge.