Easily identify the merchant for each purchase along with details such as location, logo, and website.
Our machine learning models classify the intent behind each transaction, enabling you to make informed product decisions and deliver better spending insights.
Securely send Plaid your transactions to be enhanced within milliseconds for point-of-sale decisioning or real-time notifications.
Plaid brings context and meaning to your transaction data by enriching it with detailed merchant, category, location, and counterparty insights.
Use the insights to gain a deeper understanding of your users’ spending behavior, and then build intuitive digital banking experiences that drive user engagement.
Add context and meaning to your data so you can conduct in-depth analysis to surface lead gen and cross-sell opportunities.
Enriched data forms the foundation for rewards and cash back programs that can drive user loyalty and value.
Analyze user spending to deliver more personalized offers that drive engagement.
Reduce support tickets by making it easy for users to recognize and understand their transactions.
