Turn messy transaction data into user insights
Enrich

Turn messy transaction data into user insights

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Product Features
Clean merchant details

Streamline the user experience and reduce disputes with standardized merchant names and helpful details such as location and website.

Smart categorization

Improve spending insights with accurate categorization. Powered by machine learning that enriches 500 million transactions daily.


Visibility into transaction parties

Know where and how customers spend. Identify every party involved in a transaction, including counterparties like Doordash or Square.

Actionable data powers personalized experiences

Enrich brings clarity to the transaction data you’ve generated from your card products and bank accounts, or from non-Plaid sources. Send us your unstructured data and we'll return categorized data and insights including merchant details, category, location and counterparties.

Enrich is built for banks and fintechs of all sizes. With these insights, you can understand your customers’ spending habits, create intuitive user experiences that drive loyalty, and better identify leads and cross-sell opportunities.

Benefits

Identify leads and cross-sell opportunities

Surface leads and cross-sell opportunities with clean, enriched data that unearths where and how your users are managing their money.



Benefits

Cut costs associated with disputes

Make it easy for users to recognize and understand their transactions, reducing time and money spent handling disputes and support tickets.

BENEFITS

Make better, faster decisions 

Streamline authorization decisions for cards, or increase accuracy of rewards payouts—all within milliseconds.

Benefits

Increase engagement with personalized insights

Deliver spending insights and recommendations that deepen relationships and help your users achieve their financial goals.

WHY PLAID

Access learnings from billions of enriched transactions 

Plaid is trusted by the biggest names in fintech to enrich 500M+ financial transactions each day. 

Our engineering team uses the latest in machine learning technology to drive high-quality data enrichment and categorization, so you can save money and focus on what you do best—delivering value to your users. 



Why Plaid

Save time and resources on reconciliation

For customers using Plaid Transactions, data can be categorized and enriched consistently across all of your sources of transaction data.

Access one enrichment system for all your users’ data.

Why Plaid

Get security without compromise 

Easily integrate with Plaid’s API to securely send and receive transaction data. 

Plaid is certified in internationally-recognized security standards and independently audited. Learn more about our security practices and compliance certifications.

Related Products
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Auth

Instantly authenticate accounts at thousands of banks for a more seamless and secure bank-to-bank payment experience.

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 Balance

Protect against overdraft and NSF fees with real-time balance checks before you initiate a transfer

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How can Enrich supercharge your data?

Our Sales team can help you find the right solution. Contact us and we’ll get in touch shortly.

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    View API docs