Product Features
Clean merchant details

Streamline the user experience and reduce disputes with standardized merchant names and helpful details such as location and website.

Smart categorization

Improve spending insights with accurate categorization. Powered by machine learning that enriches 500 million transactions daily.

Visibility into transaction parties

Know where and how customers spend. Identify every party involved in a transaction, including counterparties like Doordash or Square.

Actionable data powers personalized experiences

Enrich brings clarity to the transaction data you’ve generated from your card products and bank accounts, or from non-Plaid sources. Send us your unstructured data and we'll return categorized data and insights including merchant details, category, location and counterparties.

Enrich is built for banks and fintechs of all sizes. With these insights, you can understand your customers’ spending habits, create intuitive user experiences that drive loyalty, and better identify leads and cross-sell opportunities.

How can Enrich supercharge your data?

Our Sales team can help you find the right solution. Contact us and we’ll get in touch shortly.

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This form goes to our sales team. If you have questions about connecting your financial accounts to a Plaid-powered app, visit our consumer help center for more information.