Introducing Enrich

A new API that can categorize and enrich the transaction data generated by your own card products or retrieved from other non-Plaid sources.

Product Features
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Merchant normalization

Easily identify the merchant for each purchase along with details such as location, logo, and website.

Intuitive categorization
Intuitive categorization

Our machine learning models classify the intent behind each transaction, enabling you to make informed product decisions and deliver better spending insights.

Real-time data enhancement
Real-time data enhancement

Securely send Plaid your transactions to be enhanced within milliseconds for point-of-sale decisioning or real-time notifications.

Actionable data to power personalized experiences

Plaid brings context and meaning to your transaction data by enriching it with detailed merchant, category, location, and counterparty insights.

Use the insights to gain a deeper understanding of your users’ spending behavior, and then build intuitive digital banking experiences that drive user engagement.

Better data, more results
Inform your product strategy

Add context and meaning to your data so you can conduct in-depth analysis to surface lead gen and cross-sell opportunities.

Build and scale rewards programs

Enriched data forms the foundation for rewards and cash back programs that can drive user loyalty and value.


Gain insights into your users’ needs

Analyze user spending to deliver more personalized offers that drive engagement.

Offer seamless user experiences

Reduce support tickets by making it easy for users to recognize and understand their transactions.



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