WHY PLAID

The most
trusted digital
finance platform

Connecting thousands of companies to millions of customers for faster, safer, and more seamless financial experiences.

Get startedContact sales

All you need to onboard new customers, fight fraud, move money, and make better risk decisions

A smartphone held by a hand, with the screen displaying a bank or financial institution icon, represented by a building with pillars and a sync or refresh icon next to it. Below this icon, there's a green button with a checkmark, which is being pressed by the finger. To the right side of the smartphone, large bold numbers "23%" are displayed, followed by the text "increased conversion". The background is a vibrant blue with subtle paint-like brush strokes and abstract white dots, giving it a dynamic feel.

The most trusted platform

Win customers with an onboarding flow used by 1 in 3 US adults and proven to convert 23% better than competitors in a head-to-head test.

A web browser window or digital card against a vibrant blue background with subtle abstract designs. Inside the window, there's a large bold text reading ">100 M", followed by the words "customer network" in a smaller font. The color scheme inside the window is primarily black and white, providing a contrasting and clear visual against the blue background. The overall design emphasizes the vast customer network of over 100 million.

Unrivaled data network

Scale your business faster with data powered by Plaid’s network of 12,000+ financial institutions and 100+ million consumers.

A young woman with curly black hair, smiling at the camera. She is wearing a green blazer and a checkered shirt. Her portrait is encased within a circular lime-green border against a vibrant blue background with subtle abstract designs. Below her image, there's a white banner displaying the text "Fraud risk score" accompanied by a waveform icon. Adjacent to this text is a black button with the number "12" in white font, indicating a risk score of 12. The overall design appears to be a representation of a user profile with a risk assessment score.

Actionable insights 

Get the insights you need to power secure and instant financial experiences at every stage of the customer journey.

In every head-to-head test we performed, Plaid emerged as the gold standard for data quality, security, and coverage.

Zach Smith
SVP Product at Chime

A green logo displaying the word "chime" in stylized lowercase letters.

Flexport - A modern, sleek logo that represents a leading brand in the logistics and freight forwarding industry, showcasing simplicity and efficiency.

32%

Flexport offers borrowers 32% more credit 

Betterment - An emblematic logo signifying a prominent online financial advisory platform, characterized by its distinctive yellow chat bubble and bold typography, reflecting innovation and financial empowerment.

91%

Betterment boosted the median balance for 91% of users 

Uphold - A contemporary logo representing a trusted digital money platform, featuring a unique green symbol combined with clear typography, emphasizing security, transparency, and ease of use.

80%

Uphold decreased return losses by 80%

A digital network visualization, showcasing interconnected icons and three diverse user portraits, symbolizing global connectivity.

Connect to a growing network of 100+ million users

Plaid enables you to tap into the industry’s largest network of banks, fintechs, and consumers. So you can onboard new customers, reduce fraud, and increase the lifetime value of customers across the user journey. 

  • 100M+ global users

  • 12,000+ financial institutions in 17 countries

  • 8,000+ digital finance apps and services

Connect to a growing network of 100+ million users

Plaid enables you to tap into the industry’s largest network of banks, fintechs, and consumers. So you can onboard new customers, reduce fraud, and increase the lifetime value of customers across the user journey. 

  • 100M+ global users

  • 12,000+ financial institutions in 17 countries

  • 8,000+ digital finance apps and services

A digital network visualization, showcasing interconnected icons and three diverse user portraits, symbolizing global connectivity.
A joyful woman with curly hair holding a yellow phone, flanked by digital panels displaying her financial details with "Herringbone Financial" and "Instant Payouts" information. The design conveys seamless financial management and user satisfaction.
A joyful woman with curly hair holding a yellow phone, flanked by digital panels displaying her financial details with "Herringbone Financial" and "Instant Payouts" information. The design conveys seamless financial management and user satisfaction.

Meet customers where they are regardless of where they bank

With more data connections and the ability to verify depository accounts from any US bank, Plaid makes it easier to reach more customers than ever.

  • Verify 16,000+ ID types from 200 countries and territories

  • Verify income for almost 100% of the US workforce

  • Provide 100% account coverage for same day and standard ACH

  • Enable instant payouts for 65% of US consumer accounts

Meet customers where they are regardless of where they bank

With more data connections and the ability to verify depository accounts from any US bank, Plaid makes it easier to reach more customers than ever.

  • Verify 16,000+ ID types from 200 countries and territories

  • Verify income for almost 100% of the US workforce

  • Provide 100% account coverage for same day and standard ACH

  • Enable instant payouts for 65% of US consumer accounts

A confident woman with icons indicating successful verifications and user interaction. Represents a streamlined user verification process.

Onboard 15% more customers, then keep them coming back

Plaid leverages deep and rich data to personalize the user experience and make it easier for customers to verify their end users’ identity and securely link their accounts.

  • Verify identities in as little as 10 seconds and 50% faster for customers who save their data on the Plaid Network

  • Enable customers to link their financial accounts to your app in as little as 7 seconds

  • Boost conversion even more with Plaid's returning user experiences

Onboard 15% more customers, then keep them coming back

Plaid leverages deep and rich data to personalize the user experience and make it easier for customers to verify their end users’ identity and securely link their accounts.

  • Verify identities in as little as 10 seconds and 50% faster for customers who save their data on the Plaid Network

  • Enable customers to link their financial accounts to your app in as little as 7 seconds

  • Boost conversion even more with Plaid's returning user experiences

A confident woman with icons indicating successful verifications and user interaction. Represents a streamlined user verification process.
User profile visualization showcasing a cheerful woman, with indicators highlighting behavior assessments and risk evaluations. Illustrates proactive fraud prevention through data insights.
User profile visualization showcasing a cheerful woman, with indicators highlighting behavior assessments and risk evaluations. Illustrates proactive fraud prevention through data insights.

Stop fraud earlier and faster with better data insights

Plaid uses advanced machine learning to help businesses make better risk decisions, improve the customer experience, and fight fraud at every stage of the customer journey.

  • Analyze 100+ risk signals to assess risk and stop stolen identity, synthetic identity, and account takeover fraud

  • Evaluate ACH return risk using 1,000 risk factors and over 60 predictive insights

  • Enhance your risk program at scale with insights powered by machine learning

Stop fraud earlier and faster with better data insights

Plaid uses advanced machine learning to help businesses make better risk decisions, improve the customer experience, and fight fraud at every stage of the customer journey.

  • Analyze 100+ risk signals to assess risk and stop stolen identity, synthetic identity, and account takeover fraud

  • Evaluate ACH return risk using 1,000 risk factors and over 60 predictive insights

  • Enhance your risk program at scale with insights powered by machine learning

Trusted by 8,000+ leading brands 

More companies trust Plaid to protect user data than any other platform

Privacy

Millions of people trust Plaid with their sensitive financial data. That’s why we only share the financial data needed to power the apps they use or to protect them and the Plaid Network from fraud. 

Learn more
MaryAlexa Divver, Head of Product, Infrastructure & Assets at Public.

“With Plaid, we’re able to build trust and security directly into our experience.”

MaryAlexa Divver, Head of Product, Infrastructure & Assets at Public

Digital interface displaying a list of applications with connection status indicators, alongside a blue sync icon. Represents seamless integration and synchronization of apps.

Security

Plaid’s security is always evolving to meet or exceed rigorous industry standards. We also protect user data with fraud detection technology and tools like envelope encryption.

Learn more

“...we’ve always put security and compliance at the forefront. Plaid is an essential part of that work.”

Christopher Adjei-Ampofo, Chief Information Officer at Uphold

Graphic representation of security and compliance badges, showcasing certifications like ISO 27001 and SSAE18. Highlights commitment to industry standards and best practices.

Transparency

Everyone has a right to control their financial data. That’s why Plaid leads the industry in building practical tools that give users meaningful insights and control over the data they share.

Learn more
A focused construction worker in black and white, wearing a safety helmet and looking into the distance, reflecting determination, professionalism, and dedication to his craft against an urban backdrop.

“Honestly, it’s like a green light. When I see that they’re using Plaid, it’s like okay—we can continue.”

Fintech consumer research

Visual depiction of a smartphone interface showcasing a user profile with security settings, accompanied by a padlock icon. Emphasizes user control and enhanced digital security.
Digital interface displaying a list of applications with connection status indicators, alongside a blue sync icon. Represents seamless integration and synchronization of apps.
Graphic representation of security and compliance badges, showcasing certifications like ISO 27001 and SSAE18. Highlights commitment to industry standards and best practices.
Visual depiction of a smartphone interface showcasing a user profile with security settings, accompanied by a padlock icon. Emphasizes user control and enhanced digital security.

CUSTOMER STORIES

See how Plaid powers
companies of all sizes

A contemporary logo displaying the word "SoFi" in bold black letters, accompanied by a unique dot pattern on its right. Set against a mint green background with subtle brush strokes, the design exudes a modern and innovative feel.

SoFi boosts the lifetime value of thousands of customers

A sleek logo featuring the word "flexport" in bold black typography. The design is set against a muted lavender background with subtle white brush strokes, giving it an artistic touch. The straightforward and clean font choice emphasizes the brand's name, conveying a sense of modernity and professionalism.

Flexport lowers interest rates an average of .4%

A distinctive logo featuring the word "Betterment" in elegant black typography, accompanied by a semi-circular icon on its left. The logo is presented against a teal blue background with white brush strokes, adding a touch of texture and depth. The design reflects a sense of sophistication, underscoring the brand's premium positioning.

Betterment investors fund 58% more accounts

A minimalistic logo displaying the word "Varo" in bold black letters. Set against a soft yellow background with subtle white brush strokes, the design offers a fresh and modern appeal.

Varo Bank drives 60% more engagement

zip logo on blue background with brushstroke

Zip cuts time to review security alerts by 77%

An abstract grayscale image showcasing contrasting brush strokes. There's a delicate interplay of light and dark shades, with broad, sweeping strokes juxtaposed against finer textured details. The overall aesthetic feels both organic and artistic, lending a sense of movement and depth to the composition.

Speak with an expert to find out how Plaid can help you grow your business.

Ready to get started?

By submitting this form, I confirm that I have read and understood Plaid's Privacy Statement.