Plaid Link
The gold standard in account linking
Plaid Link securely connects your customers’ financial accounts to your app or service in seconds, delivering the highest conversion rates in the industry.
See Plaid Link in action
Verify with a phone number, choose a financial institution, and link an account. All in seconds.
See Plaid Link in action
Verify with a phone number, choose a financial institution, and link an account. All in seconds.
Flexible by design.
Responsive on every screen.
Plaid Link is modular, so it fits any financial use case and adapts to any screen size. Customers can move, manage, and spend money in an experience that feels like yours.
Flexible by design.
Responsive on every screen.
Plaid Link is modular, so it fits any financial use case and adapts to any screen size. Customers can move, manage, and spend money in an experience that feels like yours.
Tap into the most connected financial network
12K+
global financial institutions are on the Plaid Network
1 in 2
adults with a bank account have connected an app or service with Plaid Link
9K+
apps and services connected to Plaid through Link
Plaid has done a great job of normalizing its service across all financial institutions, so we don’t have to worry about where our users do their banking.
Zuben Mathews,
Co-founder and CEORead more
BEST-IN-CLASS CONVERSION
Secure, seamless onboarding
built to boost conversion
Turn first-time users into returning customers
Keep customers coming back with a familiar, low-friction experience.
When customers connect through Plaid, they can choose to be securely remembered, making reconnects quick and seamless.
Turn first-time users into returning customers
Keep customers coming back with a familiar, low-friction experience.
When customers connect through Plaid, they can choose to be securely remembered, making reconnects quick and seamless.
10%
conversion lift
for enrolled returning users
99.99%
average uptime
across Plaid’s systems
80%
of Plaid's traffic
is on or committed to APIs
BUILT FOR SECURITY & COMPLIANCE
Maintain security, compliance, and trust—every time
Built for the new era of open banking
Plaid’s approach to security keeps evolving—from building customer-facing privacy tools to strengthening how we protect financial data.
Limit the risk of fraud in real time
Plaid analyzes device IDs, SIM details, mobile carrier signals, and more—flagging risk in real-time and stopping bad actors before they reach your platform.
Reduce fraud link from the first interaction
Every Plaid Link session is assessed in real time using device, IP, and behavioral signals - adding an additional layer of protection during account linking.
Build trust with globally-certified security
Plaid is certified in internationally recognized security standards, like ISO 27001, ISO 27701, and is SSAE18 SOC 2 compliant.
Give people the power to control their financial data
We build controls into our products to give your customers power over their data. And we work across the ecosystem to raise the bar on privacy and industry standards.
We know that fraudsters are looking for the easiest way to make a buck, and they hit a significant roadblock with Plaid.
SVP of Product
Learn more
INTEGRATE WITH EASE
Set up fast. Ship faster.
No complex infrastructure. No lengthy onboarding. Just clear tools to get up and running fast. Get prebuilt SDKs, quickstart templates, and guided setup in the dashboard for simple and intuitive integration.
Launch on day one
With prebuilt UI, ready-to-run backend code, and SDKs with native SwiftUI support, all you need to go live is a dev and a plan.
No-code customization
Plaid’s dashboard offers built-in resources that guide you through configuration—from adding new users to setting up webhooks.
Get started without an app
Plaid can host the account linking flow and provide a secure URL to embed into your web or mobile experiences, preloaded so it opens instantly when your user is ready.
