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Apps powered by Plaid
Venmo is an app powered by Plaid
Digit is an app powered by Plaid
Simple is an app powered by Plaid
SoFi is an app powered by Plaid

Instant account connection

Plaid Link is what your users see. It enables them to securely connect their financial accounts to your app in as little as 7 seconds (vs. 3–5 days for traditional methods). Users simply enter the login credentials associated with their account.

Users simply enter the login credentials associated with their accounts at the prompt.
>11,000

Link provides a single, streamlined solution that connects to more than 11,000 US financial institutions, plus many more in Canada, the UK, and Europe.

>3,000

There are more than 3,000 financial apps and services that are powered by Plaid.

1 in 4

1 in 4 US adults has connected a financial account to an app with Plaid—and that number is growing every day.

Designed with you and your users in mind

Link helps you ensure your onboarding process is a success. That way, users can immediately begin making the most of your app.

Link helps you ensure your onboarding process is a success.
Features
Feature icon - Secure tokenization
Secure tokenization

Each time a user connects a financial institution, a unique token is generated, which helps to facilitate a safe and secure connection.

Feature icon - Dynamic institution list
Dynamic institution list

Financial institutions are automatically displayed based on user data, such as location.

Feature icon - Returning user experience
Returning user experience

The returning user experience enables users to easily verify previously connected accounts via a security code, streamlining the experience and increasing conversion.

Feature icon - Event logs
Error messaging and event logs

Actionable instructions help users successfully troubleshoot, while deeper user insights are displayed directly in the Dashboard.

Signing up for Pei now takes just one or two clicks. That has increased our conversion rate, and it gets users onboarded quickly.
Pei app icon
Michael Jannain, Co-Founder and CTO of Pei

Easy integration and configuration

Link easily embeds in your onboarding flow and can be configured to match your brand. This means more time to focus on building your product—not integrating with ours.

Link easily embeds in your onboarding flow and can be configured to match your brand.
Features
Feature icon - Account filtering
Account filtering

Account types and subtypes can be tailored to show only those relevant to your app.

feature-icon-configuration
Configurable copy and design

Messages, buttons, and colors can be modified to match your brand, creating a seamless user experience across your app.

Feature icon - Robust docs
Robust docs

Comprehensive, user-friendly docs and a quickstart guide provide everything you need to get up and running with Plaid.

Feature icon - Support
Support

Consult our Help Center for answers to common questions, or reach out for support in the event of a hiccup.

Plaid was the best choice for us because of its data quality and ease of integration. Plaid has done a great job of normalizing its service across all financial institutions, so we don’t have to worry about where our users do their banking.
Brigit app icon
Zuben Mathews, Co-Founder and CEO, Brigit

Grow together

Link opens the door to all of Plaid’s products, which is why we’re constantly innovating to make it best in class.

Link opens the door to all of Plaid’s products.