Plaid Link is what your users see. It enables them to securely connect their financial accounts to your app in seconds (vs. 3–5 days for traditional methods). Users simply enter the login credentials associated with their account.
Link provides a single, streamlined solution that connects to more than 12,000 US financial institutions, plus many more in Canada, the UK, and Europe.
There are more than 7,000 financial apps and services that are powered by Plaid.
1 in 4 US adults has connected a financial account to an app with Plaid—and that number is growing every day.
Link helps you ensure your onboarding process is a success. That way, users can immediately begin making the most of your app.
Each time a user connects a financial institution, a unique token is generated, which helps to facilitate a safe and secure connection.
Financial institutions are automatically displayed based on user data, such as location.
The returning user experience enables users to easily verify previously connected accounts via a security code, streamlining the experience and increasing conversion.
Actionable instructions help users successfully troubleshoot, while deeper user insights are displayed directly in the Dashboard.
The backbone of our funding flows is built on our integration with Plaid Link. Enabling customers to instantly connect their checking and savings accounts allows us to provide a nearly seamless experience when customers want to deposit funds to Betterment.
Link easily embeds in your onboarding flow and can be configured to match your brand. This means more time to focus on building your product—not integrating with ours.
Account types and subtypes can be tailored to show only those relevant to your app.
Messages, buttons, and colors can be modified to match your brand, creating a seamless user experience across your app.
Comprehensive, user-friendly docs and a quickstart guide provide everything you need to get up and running with Plaid.
Plaid was the best choice for us because of its data quality and ease of integration. Plaid has done a great job of normalizing its service across all financial institutions, so we don’t have to worry about where our users do their banking.
Link opens the door to all of Plaid’s products, which is why we’re constantly innovating to make it best in class.