Apps powered by Plaid

Instant account connection

Plaid Link is what your users see. It enables them to securely connect their financial accounts to your app in seconds (vs. 3–5 days for traditional methods). Users simply enter the login credentials associated with their account.


Link provides a single, streamlined solution that connects to more than 12,000 US financial institutions, plus many more in Canada, the UK, and Europe.


There are more than 8,000 financial apps and services that are powered by Plaid.

1 in 3

1 in 3 US adults has connected a financial account to an app with Plaid—and that number is growing every day.

Designed with you and your users in mind

Link helps you ensure your onboarding process is a success. That way, users can immediately begin making the most of your app.

Secure tokenization

Each time a user connects a financial institution, a unique token is generated, which helps to facilitate a safe and secure connection.

Automatic institution list

Financial institutions are automatically displayed based on user data, such as location.

Returning user experience

The returning user experience enables users to easily verify previously connected accounts via a security code, streamlining the experience and increasing conversion.

Error messaging and event logs

Actionable instructions help users successfully troubleshoot, while deeper user insights are displayed directly in the Dashboard.

The backbone of our funding flows is built on our integration with Plaid Link. Enabling customers to instantly connect their checking and savings accounts allows us to provide a nearly seamless experience when customers want to deposit funds to Betterment.
Ashley Curran, Director of Product, Betterment

Easy integration and configuration

Link easily embeds in your onboarding flow and can be configured to match your brand. This means more time to focus on building your product—not integrating with ours.

Integration Features
Account filtering

Account types and subtypes can be tailored to show only those relevant to your app.

Configurable copy and design

Messages, buttons, and colors can be modified to match your brand, creating a seamless user experience across your app.

Robust docs

Comprehensive, user-friendly docs and a quickstart guide provide everything you need to get up and running with Plaid.


Consult our Link docs for answers to common questions or reach out for support in the event of a hiccup.

Plaid was the best choice for us because of its data quality and ease of integration. Plaid has done a great job of normalizing its service across all financial institutions, so we don’t have to worry about where our users do their banking.
Zuben Mathews, Co-Founder and CEO, Brigit

Grow together

Link opens the door to all of Plaid’s products, which is why we’re constantly innovating to make it best in class.