Welcome to the Plaid Blog

October 16, 2023
Unlocking financial freedom with Esusu's VP of Product
In an exclusive conversation with Plaid, Ruchika Gupta Truitt, VP of Product, discusses how Esusu uses spending history insights provided by Plaid Transactions to unlock financial freedom for...

September 16, 2022
How Betterment enables 91% of users to maintain a higher median account balance with Plaid
Betterment needed a way to seamlessly onboard more users and drive engagement through a more personalized user experience. With Plaid, Betterment got access to the diverse financial datasets...

February 17, 2022
Embedded banking boosts retention 6x for Wethos
Tech startup Wethos wanted to embed financial services into their platform. With Unit + Plaid, they were able to launch banking in just six weeks.

November 01, 2021
How Vola used Plaid to save their users $18 million in overdraft fees
Fintech app Vola needed user-permissioned financial data to power their personalized financial services aimed at people with low or non-existent credit scores. With Plaid, Vola helps hundreds of...
October 27, 2021
Stash boosted deposits by 19%
To get more investors on the platform, Stash needed a better way for users to link their outside financial accounts. With Plaid, this step is fast and easy....
September 01, 2021
YouLend offers a tech-first approach to SME financing
Before Plaid, YouLend required prospective customers to upload bank statements as part of their funding application, which was burdensome and hurt conversion. With Plaid, YouLend allows customers to...
May 04, 2021
Clear Books helps small businesses simplify accounting
Clear Books needed a way for users to easily share their business transactions. Plaid provides Clear Books with payment account information feeds that simplify accounting for small businesses.
April 27, 2021
Ziggma is leveling up portfolio management
Ziggma needed a way for users to connect their investment accounts. With Plaid, Ziggma users can connect their accounts to take advantage of institutional-grade portfolio management tools.
March 24, 2021
Stilt provides financial services for all
Stilt needed financial data to offer loans. With Plaid, Stilt can use consumer-permissioned cash-flow data to help determine a borrower’s creditworthiness.
March 01, 2021
Steady boosts income for job seekers
With Plaid, job seekers can share their financial data with Steady. As a result, Steady’s members earn, on average, $5,500 more per year.
February 25, 2021
Obligo helps people rent apartments without paying security deposits
Obligo needed a way to connect users’ financial accounts. Obligo users who connect their bank accounts with Plaid onboard twice as fast, with three times fewer unsuccessful payments.
April 13, 2020
Savi helps student loan borrowers get out of debt faster
For Savi’s users, connecting their student loans with Plaid is simple. Plaid now connects to more than 90% of student loan servicers—often in a matter of seconds.
March 27, 2020
Branch helps people with cash flow challenges take care of unplanned expenses
Branch needed to a way to quickly verify users’ debit cards. With Plaid, 84% of user debit cards are verified within 24 hours, and 62% are verified within...
December 16, 2019
Zirtue brings structure and accountability to friends-and-family lending
83% of Zirtue’s transactions involve smaller banks and credit unions—which can be difficult to access when it comes time to connect a user’s bank account. Plaid now connects...
October 08, 2019
Wave helps micro-businesses grow
When payers on Wave choose a Plaid-powered account authentication experience, they are 5.6 times less likely to make a mistake resulting in a failed payment.