effects25

Our latest product updates

Meet Plaid's next-gen tools to tackle fraud, improve credit decisions, and help you grow

Effects 25 keynote

Stay ahead with smarter data, deeper analytics, and AI-powered tools

fraud prevention

Stop fraud at every step of the user journey

Meet our most powerful fraud model yet, built to stop fraud in real time

Introducing Plaid Protect

The first solution to combine thousands of data signals, investigation, and rule-building—all in one place.

Join the waitlist Learn more

New tools to tackle GenAI fraud

Make it even harder for fraudsters to bypass identity verification with new security features in Plaid Identity Verification (IDV)—no additional integration required.

Learn more

  • Enhance deepfake and synthetic detection

    Even unsophisticated fraudsters can fake ID checks with the help of AI. Our models can help catch deepfake videos, synthetic documents, and spoofing attempts in real time.

    Smiling woman with verification labels for real ID and video — Plaid’s AI models catch deepfakes and synthetic identities
  • Plaid IDV now catalogs every ID portrait and liveness frame to detect facial duplicates within your org—blocking reused faces across verification attempts, and making it much harder for deepfake attempts.

  • Dynamically step up users during verification based on their holistic risk level - examining any information you have collected up until that point of time. You can easily apply friction to only the highest risk users.

  • Our ML model now estimates facial age from ID portraits and liveness sessions—flagging mismatches against declared age and authoritative data to block identities that don’t add up.

Smiling woman with verification labels for real ID and video — Plaid’s AI models catch deepfakes and synthetic identities

customer story

How Zip streamlined fraud ops—without slowing customers

Reclaiming time and impressing customers rarely go hand-in-hand, but Zip made it look easy. See how they automated AML compliance and supported 8 million customers along the way.

Read the story

credit underwriting

Lead credit innovation with cash flow insights

Lend smarter with real-time cash flow data

A partner ecosystem designed to make cash flow data accessible at scale

Learn more

Supporting the lender loan lifecycle with cash flow data

From pre-qualification to decisioning, our solution helps you seamlessly embed cash flow data and insights to improve underwriting, while managing risk—all without added friction.

Learn more

Supporting the lender loan lifecycle with cash flow data

From pre-qualification to decisioning, our solution helps you seamlessly embed cash flow data and insights to improve underwriting, while managing risk—all without added friction.

Learn more

fireside chat

Reinventing the homeownership experience

AI is changing how every industry works—especially mortgage lending. Hear how Rocket is reimagining homeownership by combining data, automation, and smarter decisioning at scale.

Watch now

Artificial Intelligence

Speed up your integrations with AI tools

  • Build tailored agents on OpenAI

    Plaid’s MCP Server is now available via OpenAI’s API so your agents can access up-to-date developer data to build smarter internal tools and reduce dashboard reliance.

    Learn to deploy smart agents

  • Analyze your integration—just ask Claude

    Use Anthropic’s Claude to monitor usage, improve conversion, and troubleshoot issues. Powered by Plaid’s new MCP Server.

    Chat with Claude

  • Get faster fixes and better data—thanks to AI tools

    From improving transaction categorization to reducing downtime, see how Plaid is deploying AI Agents in our product suite.

    Learn how Plaid uses AI

  • Build faster with AI coding tools and Plaid's MCP

    Get your Plaid integration up and running faster with a development toolkit for AI coding tools, including prompts, sandbox data, and the MCP Server.

    See how to build faster

payments

Power modern bank payments

Accelerate bill pay with Plaid’s complete bank payments solution

Now live: Instant bank pay-ins with Plaid Instant Payments

Plaid now enables real-time, authenticated bank payments through Request for Payment (RfP)—pairing trusted account linking and high-converting UX with faster settlement, lower costs, and a smoother checkout.

Learn more

Now live: Instant bank pay-ins with Plaid Instant Payments

Plaid now enables real-time, authenticated bank payments through Request for Payment (RfP)—pairing trusted account linking and high-converting UX with faster settlement, lower costs, and a smoother checkout.

Learn more

customer story

Transforming the cross-border payment experience

Easy bank linking. Faster funding. Stronger security. Hear how MoneyGram CEO Anthony Soohoo is thinking about seamless transactions in the cross-border landscape.

Read the story

financial management

Power the next generation of business financial tools

Build better business tools with real-time data

customer story

How Brex lends smarter with live cash flow data

Brex believes in helping customers spend smarter and move faster. Learn how they use live bank connections to accurately assess financial health and offer credit to a broader range of companies.

Read the story

onboarding

Convert more users, weed out bad actors

Onboard users faster and safer, with Layer and Link

Smarter Link updates that boost conversion

We’re continuously improving Link to proactively block fraud attempts with built-in security and anti-abuse measures.

Learn more

Smarter Link updates that boost conversion

We’re continuously improving Link to proactively block fraud attempts with built-in security and anti-abuse measures.

Learn more

CUSTOMER Q&A

How PredictionStrike streamlined onboarding and slashed fraud with Plaid

A conversation with Deven Hurt, Co-founder and CEO of PredictionStrike.

Read the story

Additional platform updates

We’re shipping updates behind the scenes—so your product scales faster without extra lift.

  • Upgraded access management in Dashboard

    New tools like SSO, SAML, and SCIM make managing access easier and more secure.


    Learn about new security tools

  • Improved UX for European users

    New returning-user features in Europe are reducing friction and boosting conversion by up to 11%.

    Learn how EU conversion rose

  • Continuous investments in reliable connectivity

    We’re strengthening infrastructure to improve connection quality and keep data flowing reliably.

    Learn how we stay reliable

See how smarter data can help your business grow

Let's get started

By submitting this form, I confirm that I have read and understood Plaid's Privacy Statement.