effects25

Join us virtually on June 12 at 10 am pt

The future of financial services is built on smarter data

Join us at Effects to see how you can turn data into action

Opening keynote

Zach Perret, Co-founder and CEO of Plaid, kicks things off—sharing a look at Plaid’s growing analytics suite and how AI is set to transform financial services.

The image shows Zach Perret, Co-founder and CEO of Plaid, smiling against a dark blue gradient background featuring a stylized web of interconnected lines. His name and title are displayed in bold, white text within a rounded dark label in the bottom left corner.

Product announcements

Plaid President Jen Taylor and product leaders break down our 2025 roadmap, with new tools to help businesses improve credit decisions, stop fraud earlier, and move faster.

Graphic featuring three Plaid team members with their names and titles on a dark blue background with flowing teal line patterns. Jen Taylor, President of Plaid, is at the top left; Alain Meier, Head of Fraud & Identity, is at the top right; and Michelle Young, Product Lead, Credit, is at the bottom. Each photo is framed in a circular gradient border with rounded nameplates beneath, reflecting a modern, collaborative team spotlight.

A chat with Rocket on the future of lending

AI is changing how every industry works—especially mortgage lending. Hear how Rocket is reimagining the path to homeownership by combining data, automation, and smarter decisioning at scale.

The image features Varun Krishna, CEO of Rocket, and Zach Perret, Co-founder and CEO of Plaid, shown side-by-side on a dark blue, tech-inspired background with light grid patterns. Each executive is framed individually, with their names and titles displayed prominently below their respective portraits.
The image shows Zach Perret, Co-founder and CEO of Plaid, smiling against a dark blue gradient background featuring a stylized web of interconnected lines. His name and title are displayed in bold, white text within a rounded dark label in the bottom left corner.
Graphic featuring three Plaid team members with their names and titles on a dark blue background with flowing teal line patterns. Jen Taylor, President of Plaid, is at the top left; Alain Meier, Head of Fraud & Identity, is at the top right; and Michelle Young, Product Lead, Credit, is at the bottom. Each photo is framed in a circular gradient border with rounded nameplates beneath, reflecting a modern, collaborative team spotlight.
The image features Varun Krishna, CEO of Rocket, and Zach Perret, Co-founder and CEO of Plaid, shown side-by-side on a dark blue, tech-inspired background with light grid patterns. Each executive is framed individually, with their names and titles displayed prominently below their respective portraits.

Register for live deep dives with product experts

  • AI tools to automate integration and build faster with Plaid

  • Next-gen fraud defense powered by the Plaid network

  • Smarter lending with cash flow
    insights

  • Level up your integration with Plaid within the developer dashboard

See how Plaid powers
smarter data and faster growth