effects25
Join us virtually on June 12 at 10 am pt
The future of financial services is built on smarter data
Join us at Effects to see how you can turn data into action
Opening keynote
Zach Perret, Co-founder and CEO of Plaid, kicks things off—sharing a look at Plaid’s growing analytics suite and how AI is set to transform financial services.

Product announcements
Plaid President Jen Taylor and product leaders break down our 2025 roadmap, with new tools to help businesses improve credit decisions, stop fraud earlier, and move faster.

A chat with Rocket on the future of lending
AI is changing how every industry works—especially mortgage lending. Hear how Rocket is reimagining the path to homeownership by combining data, automation, and smarter decisioning at scale.




Register for live deep dives with product experts
AI tools to automate integration and build faster with Plaid
Next-gen fraud defense powered by the Plaid network
Smarter lending with cash flow
insightsLevel up your integration with Plaid within the developer dashboard