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August 23, 2019

Qapital helps members find a path to money happiness

Irene Zhou

Updated on October 29, 2019

Once upon a time, saving toward specific goals like a vacation, home renovations, or a down payment meant opening an individual savings account for each goal.

George Friedman and Katherine Salisbury knew there was a better way. That’s why they founded Qapital—a personal finance app that makes it easy for members to find their path to money happiness.

Qapital offers FDIC-insured checking and savings accounts, as well as savings tools rooted in behavioral psychology. The goal is that members spend confidently on things they love while still achieving their financial goals.

It seems to be working. When members take advantage of Qapital’s full suite of tools (savings, checking, and investing), they save, on average, $5,000 per year. All together, Qapital has helped its 1.7 million members save more than $1 billion.

Accomplishing that required an API that consistently connects to members’ bank accounts while protecting them from unwanted NSF/overdraft fees. From the beginning, Qapital has entrusted those functions to Plaid.