Drop leverages Plaid’s Transactions to innovate faster, further and better banner


May 11, 2018

Drop brings loyalty rewards to millennials


Updated on October 29, 2019

When the founders of Drop set out to build their customer loyalty rewards platform, they envisioned a truly seamless user experience. To ensure they realized their vision, they turned to Plaid. Plaid’s Transactions product offers clean transactional data and simple integration, so that companies can focus on delivering the best customer experience in the least amount of time.

Drop stood out from the moment it launched. Built to leverage Plaid’s Transactions, Drop has easy access to clean customer data through connected bank and credits cards, allowing the app to offer rewards based on each user’s individual spending habits and transactions, and consolidate all rewards into one incredibly simple-to-use app. For users, this means no irrelevant rewards content determined by corporate partners and no friction of physical reward cards or accounts. For Drop, this means that the majority of their engineers can focus on Drop's core product rather than data solutions. In turn, Drop can offer to users the best possible experience a rewards platform could deliver.

“Plaid allowed us to focus on what was needed to grow quickly. We could have spent years building a data solution that wouldn’t have come close to what Plaid provides,” says Daniel Whiffing, Technical Lead. “With its clean transactional data, we are truly able to understand a customer’s unique spending habits and deliver exciting, personalized rewards content.”

That personalized edge and time savings helped power Drop’s rapid organic customer growth and impressive engagement rates. In just about two years, the company’s userbase had rocketed from a small group of friends and family to over one million Drop members. By the end of 2018, Drop aims to hit 5 million members across North America. “Plaid has been like a spring for Drop, propelling us forward,” says Esther Park, Head of Marketing and Community. “Because of Plaid, we were able to scale quickly without hiring additional engineers, saving us an immense amount of costs and time.”