January 25, 2022
Announcing Plaid Portal: An ongoing commitment to data privacy
Sheila Jambekar & Tara Jotwani
Plaid is committed to building a safer fintech ecosystem, so that consumers can feel even more confident using apps and services that help them lead healthier financial lives. That’s why we build every Plaid product with control, security, and transparency in mind, and we offer tools to further educate consumers about sharing their financial data. In that vein, and in the spirit of Data Privacy Week, we’re excited to announce the general availability of Plaid Portal US, a privacy tool for people who have connected their financial accounts to apps and services in the US by using Plaid.
Plaid Portal helps enable people who have connected their accounts through Plaid to view which apps have access to their financial information and control where it is shared. Here’s how it works:
Account set up: People can first set up a Plaid Portal account by visiting my.plaid.com. By doing so, Plaid can match people with the connections they’ve made through Plaid.
View account connections: Once matched, people can view their financial accounts and the types of data they’re sharing with each app.
Control which apps have access: If people would like to disconnect financial accounts from apps, or delete their data from Plaid’s systems, they can intuitively do so with just a few clicks.
Plaid Portal is one of many tools we’re building to help further educate and empower people, and to make it even easier to understand and control where and how their data is shared. In turn, we hope people can confidently connect and use the apps and services they love.
Our commitment to building stronger privacy tools for consumers doesn’t end with our products. We’re proud to announce that Plaid is a Champion of Data Privacy Week - an international effort to empower individuals and businesses to respect privacy, safeguard data, and enable trust. We believe that by coming together with like-minded organizations and companies, we can work towards even stronger data privacy concepts and safeguards for consumers everywhere. With nearly 9 in 10 Americans today using some form of fintech to manage their financial lives, powering a safer digital financial ecosystem is a paramount priority and one we are excited to continue to support.