Plaid: Finance’s next great network

How did Plaid become a true multi-product company with room to run? The Generalist tells the story of Plaid’s journey from its challenging early days to becoming “one of the most important financial infrastructure ecosystems that exist” today. 

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Plaid has the makings of a generational financial platform with enduring network effects.
Plaid: Finance's next great network, The Generalist

Read the case study to learn:

How Plaid evolved from a bank data API to a cutting-edge data network

Four problems Plaid solves for companies across industries at scale

How businesses use Plaid for payments, identity verification, fraud prevention, and more