How Affirm found product-market fit by listening to and aligning with consumers’ needs

Affirm transformed lending by popularizing buy now, pay later. President Libor Michalek is breaking down how the company continues to reach new heights and serve customers.

By submitting this form, I confirm that I have read and understood Plaid's Privacy Statement.

Learn how Affirm builds financial tools people want to use

Stay transparent

Give customers real control and build trust

Listen and learn

Find growth opportunities in critical feedback

Serve customers

Let customer insights inform what to build next

What we did differently was listen to customers and understand what they were seeking and already doing.
Libor Michalek, Affirm