CUSTOMER: DUTCHIE

Dutchie, the SaaS platform that enables over 60% of legal cannabis commerce, leverages Plaid to streamline bank account linking and improve fraud management so consumers can pay by bank instead of cash at their favorite dispensaries. Plaid has helped Dutchie create a best-in-class payment experience in the US cannabis industry.

Problem: To provide pay by bank as a primary payment option online and in-store, Dutchie needed a secure and efficient way to link point-of-sale and ecommerce consumers to preferred financial institutions. They also required real-time access to account balances to ensure sufficient funds before completing a transaction.

Solution: Plaid enabled Dutchie to securely obtain consumers' account and routing information and perform a real-time balance check at the point of purchase. Dutchie can now quickly onboard consumers to pay by bank and confidently verify that there are enough funds to cover the purchase, reducing the likelihood of failed transactions, ACH returns, and losses.

Key Results:

• Testing "Pay with DutchiePay" against "Pay by Bank Instantly," as recommended by Plaid, resulted in a 14% increase in online customer enrollment success. The clear, upfront language provided in the ecommerce payment button helped guide customers through the process with ease.

• Dutchie’s administrative ACH returns dropped by 17% compared to their previous provider, thanks to Plaid’s bank verification solution.