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Why Plaid
Products
Payments
Fraud and Compliance
Personal Finance Insights
Credit Underwriting
Open Finance
Layer
Boost conversion with instant onboarding
Link
Instantly link users’ financial accounts
Use cases
Lending
Wealth
Pay by bank
Banks & credit unions
Business finances
Crypto
Property management
Pricing
Developers
Quickstart
API documentation
Libraries
Github
Link demo
Resources
What’s new
Blog
Library
Industry resources
Customer stories
Annual conference
What is Plaid
Troubleshoot account connection
Trust and safety
Control your data with Plaid Portal
February 06, 2025
As Plaid enters the next era of digital financial experiences, we need a brand that better reflects who we are now and the exciting places we’re going. Today,...