About the report:
Consumers are increasingly using new methods of payment on their mobile devices. This trend is particularly true for younger generations with 40% of Gen Z already making in-app payments and 76% saying they’re more likely to do business with a company that offers flexible payment options. Starbucks has been a pioneer in this space–and reaped the benefits. Over the course of 2020 alone, the percentage of Starbucks purchases made through their app increased from 17% to 24%.
At the same time, the number of internet-initiated payments executed via the Automated Clearing House (ACH) is on the rise. As these new payment methods become table stakes, those who take the lead stand to gain the most.
In this whitepaper, we’ll cover:
- How consumer payment behavior is changing
- Untapped opportunities presented by ACH for merchant mobile apps
- How merchants have successfully driven the adoption of new payment methods