Every day, millions of people interact with their finances online. Eight in 10 American consumers use digital apps and services to manage their money, and the average person uses three to four fintech apps, according to Plaid's 2025 Fintech Effect survey. These numbers are only growing, especially as the world becomes increasingly digital and new ways of managing money with AI emerge. As a result, people are carefully considering how and with whom they are sharing their financial data.
If you’ve linked your bank account to an app or service in the U.S., chances are you have used Plaid to do it. We’ve helped one in two Americans with a bank account securely connect to thousands of financial apps and services to manage money in their everyday life.
When you use Plaid-powered apps and services, you are in control of how you share your information, and we protect it with tools and practices that meet or exceed industry standards to keep your information safe.
When you choose to connect your financial accounts to apps and services, you're entrusting us to ensure your valuable information remains safe and secure. With Plaid, it should be easy to understand what data you are sharing with an app or service when signing up and connecting your accounts, and to decide which accounts you want to share.
We believe that you should be in control of your financial data. That’s why control and transparency are baked into our products every step of the way. Here are some of the ways you can control your financial data and account connections with Plaid.
Securely connect your accounts
When you connect to an app or service that is powered by Plaid, we are upfront about our role and our secure, standardized way for you to share your financial information.
Control access to your data
When you use Plaid, you have the ability to select which financial accounts Plaid will access and share.
Manage your data connections
Once you’ve connected an account via Plaid, you can use Plaid Portal, our consumer dashboard, to view and control your account connections to apps or services. If you would like to remove your connections, choose “Disconnect an account.” We also provide tools that enable some of our bank partners to build their own consumer permissions portals, giving their users even more control over their financial data.
Deleting data upon request
If you’d like to remove your data from the Plaid network, you can fill out this form, and your data will be deleted.
Plaid makes our role and practices clear, and our mission is to give you control over how and with whom you share your data. As part of this, Plaid only shares your data to power the services and products that you choose, to protect you and the Plaid network from fraud, or with your consent.
We are constantly collaborating with industry partners to ensure the financial ecosystem is safer, more secure, and more transparent. We take our role and responsibility seriously and promote best practices across our network. As a result, if you’re using a Plaid-powered app or service, the company has also committed to consumer control, transparency, and data minimization.
Stay tuned for updates and features as we continue to build practical tools to put you in charge of your financial data.