NFTYDoor helps homeowners unlock the value of their home’s equity more quickly and easily with digital home equity lines of credit (HELOC). By leveraging Plaid’s income verification solution (offered through their Consumer Reporting Agency), the company automates borrower income validation directly from bank data—reducing friction in the lending process and helping more qualified homeowners access funds.

Problem: Before using Plaid, NFTYDoor’s underwriting team relied on traditional document-based income verification methods that were slow, error-prone, and often caused drop-off during the application process. These manual checks limited conversion rates and made it harder to scale efficiently while still maintaining compliance and accuracy.

Solution: With Plaid’s income verification solution, NFTYDoor can instantly verify a borrower’s income using secure, permissioned bank data. This streamlines the verification process, increases borrower trust, and accelerates decisioning. The integration allows NFTYDoor to deliver a faster, data-driven HELOC experience while maintaining the rigor required for responsible lending.

Key Results:

• Over 85% applicant conversion rate with Plaid-powered income verification

• Income verification turnaround increased by 50%, helping NFTYDoor approve qualified borrowers in hours, not days