PLATFORMS & MARKETPLACES

Build merchant loyalty with secure, fast experiences

Plaid verifies identity and bank account details before money moves, helping platforms reduce risk and grow faster.

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Illustration of a woman holding a tablet with a cross-stitch showing HTML brackets. The bubbles indicate a successful payout of $1,250 for a store called Jane's Fabrics that is Merchant approved

Faster, safer merchant experiences from onboarding to payout

  • Instant onboarding that doesn’t compromise on security

    Help trusted sellers get started quickly and catch fraud from signup to payout.

  • Smarter lending that fuels growth

    Use real-time cash flow data to scale capital programs without taking on more risk.

  • Quick payments and instant payouts

    Give buyers an easy, card-free way to pay and give sellers access to earnings right away.

Get merchants started quickly while keeping bad actors out

Create a frictionless onboarding experience that’s fast for sellers and safe for you—checking identity details and confirming bank account ownership in one flow.

  • Link a business or personal account in as little as 7 seconds

  • Remove manual data entry to reduce failed first payouts

  • Confirm identity and bank ownership instantly—no documents required
    As sellers become active, spot early signs of account takeover and payout fraud with insights from 1B+ verified connections.

Get merchants started quickly while keeping bad actors out

Create a frictionless onboarding experience that’s fast for sellers and safe for you—checking identity details and confirming bank account ownership in one flow.

  • Link a business or personal account in as little as 7 seconds

  • Remove manual data entry to reduce failed first payouts

  • Confirm identity and bank ownership instantly—no documents required
    As sellers become active, spot early signs of account takeover and payout fraud with insights from 1B+ verified connections.

 Guilloche pattern image in light color
  • 7 seconds

    on average to link a bank account

  • Up to 25% lift

    in conversion thanks to faster onboarding

  • 40% reduction

    in average payment cost with pay by bank

Grow revenue with smarter embedded lending

Go beyond sales metrics with real-time cash flow insights that show a seller’s financial health—so you can lend confidently and grow responsibly.

  • See up to 24 months of transaction history pulled directly from linked accounts

  • Access balances, inflows, and repayment capacity instantly

Grow revenue with smarter embedded lending

Go beyond sales metrics with real-time cash flow insights that show a seller’s financial health—so you can lend confidently and grow responsibly.

  • See up to 24 months of transaction history pulled directly from linked accounts

  • Access balances, inflows, and repayment capacity instantly

Payment method selection with a screenshot for Jane's Fabrics and examples of financial institutions for connecting a bank account

Power every payment, from checkout to payout

Plaid keeps funds flowing safely in every direction—from buyers paying in to sellers getting paid out.

  • Lower your costs with pay by bank

    Give buyers a simple, secure pay by bank option that cuts costs by up to 40% and reduces return risk before funds move.

    Learn more

    Payment method selection with a screenshot for Jane's Fabrics and examples of financial institutions for connecting a bank account
  • Send instant or same-day payouts through ACH, RTP, or FedNow so sellers get paid faster and stay loyal.

    Learn More

    Image composite showing different payment rails available for platforms and marketplaces including ACH, Wire, FedNow, RTP, and RfP
  • Turn payments into a revenue stream with faster onboarding, flexible money movement, and real-time tracking built for scale.

    Learn More

    Image composite showing a $2,000 payment via pay by bank
“Our work with Plaid unlocks a faster, more seamless checkout experience by enabling real-time payments at a critical step in the process.”
Matt Dundas
Vice president of finance, carvana

Your questions, answered

Reach out if we didn’t answer yours.

How can we onboard sellers quickly without increasing fraud or compliance risk?

Onboarding sellers quickly without increasing fraud or compliance risk requires real-time verification of identity, business legitimacy, and bank account ownership, a process Plaid can streamline through direct data connections.

How do we verify a seller’s bank account to prevent payout failures?

Verifying a seller’s bank account to prevent payout failures involves confirming account ownership and validity directly with the financial institution, which Plaid enables through secure, real-time account verification.

How can platforms offer instant or same-day payouts to sellers?

Platforms offer instant or same-day payouts to sellers by confirming account ownership and rail eligibility in real time and routing funds over fast payment rails like ACH, RTP, or FedNow—capabilities Plaid supports through eligibility checks and reliable routing.

What data supports embedded lending or capital programs for sellers?

Embedded lending or capital programs rely on real-time cash-flow, balance, and transaction data to assess financial health, and Plaid supplies this information directly from connected bank accounts.

Start building faster, safer merchant experiences

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