Bank intelligence
Customer insights
beyond your own data
Bank Intelligence gives financial institutions a more complete view of your customers—so you can understand relationship shifts and detect risk early.
Surface risk earlier. Protect customers better.
Fraud often starts in places you can’t see. Bring risk into view earlier with real-time signals powered by the same intelligence behind Plaid Protect.
Detect risk right at connection
Connection Risk Score delivers an immediate signal when customers link third-party apps, so you can see risk as it develops.
Get network-wide alerts for account takeover risk
Network Alerts surfaces real-time, user-confirmed signals across your customers’ accounts, giving you earlier signals on takeover risk.
Strong customer relationships drive real growth
7x
less expensive to retain a customer
than to acquire a new one¹
10x
more deposits from customer
when you’re their primary bank²
Understand and strengthen
your customer relationships
Your customers don’t bank in one place, but most institutions can’t see when relationships are changing. Bank Intelligence uses two scores to help you know and retain your most valuable customers.
Know where you stand with your customers
Primacy Score shows how central you are in your customers’ financial lives, so you can spot your loyalists and growth opportunities.
Read moreStay ahead of customer churn
Retention Score highlights customers at risk of leaving—so you can act before deposits move or relationships are lost.
Read more
Your questions, answered
Reach out if we didn’t answer yours.
What is Bank Intelligence?
Bank Intelligence is a suite of products for financial institutions that provides network-level insights into customer relationships and fraud risk. It includes Connection Risk Score, Network Alerts, Primacy Score, and Retention Score.
What is primacy in banking?
Primacy in banking is how central a financial institution is to a customer’s financial life. A primary institution is where customers typically direct deposit, manage spending, and hold their most important accounts.
How can banks improve customer retention and engagement?
Banks improve retention by acting on early signals instead of lagging indicators like lost deposits or closed accounts. Cross-network connection data helps identify at-risk relationships sooner and prioritize outreach where it matters most.
What is the difference between Fraud Insights and Protect?
Fraud Insights and Protect are powered by the same underlying models but serve different use cases. Protect supports applications during onboarding, while Fraud Insights delivers risk signals to financial institutions at the moment of third-party app connection.
How does Plaid help banks prevent account takeover fraud?
Plaid helps banks detect and respond to account takeover risk with real-time, user-confirmed signals. Network Alerts notifies institutions when suspicious activity is confirmed, enabling faster response before fraud spreads.