CUSTOMER STORY: WYSH

Designed for today’s payment expectations

See how Plaid helped Wysh make payments feel simpler so customers can get covered faster and stay protected without the hassle.

CUSTOMER STORY: WYSH

Designed for today’s payment expectations

See how Plaid helped Wysh make payments feel simpler so customers can get covered faster and stay protected without the hassle.

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Meeting customers
where they are

Wysh believes life insurance should fit into real life, not require a crash course to understand or manage. Instead of complicated steps and systems, their term life product fits naturally into how people already manage their money.

Payments are a big part of that experience. With Plaid, Wysh made it easier for customers to get coverage without unnecessary steps slowing things down. The result is a payment experience that works quietly in the background, helping coverage stay in place when it matters most.

Meeting customers
where they are

Wysh believes life insurance should fit into real life, not require a crash course to understand or manage. Instead of complicated steps and systems, their term life product fits naturally into how people already manage their money.

Payments are a big part of that experience. With Plaid, Wysh made it easier for customers to get coverage without unnecessary steps slowing things down. The result is a payment experience that works quietly in the background, helping coverage stay in place when it matters most.

“At Wysh, we’re building life insurance that actually fit people’s lives. Plaid makes that possible by taking one of the most frustrating parts of the process—payments—and making it invisible."
Edwin Endlich - report
CHIEF MARKETING OFFICER, WYSH

Inside Wysh’s approach to modern payments

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