Introducing one click payments: A simpler, faster way to Pay by Bank in Europe

Chris Corbett
Product Lead, Europe

At Plaid, our mission has always been to make open banking simple, secure and seamless. That’s why we’ve launched one click payments. One click is a faster, more intuitive Pay by Bank experience designed to increase trust for users and improve conversion for businesses.

What is One Click?

One click streamlines the open banking payment journey for Pay by Bank users through a cleaner, more accessible experience. For returning users and those who’ve selected their bank earlier in the onboarding journey, one click automatically recalls their preferred bank and removes the selection pane entirely. This change eliminates an unnecessary step in the flow meaning fewer clicks, faster checkouts, and a more trustworthy experience for users. These improvements build on top of the product updates launched earlier this year improving returning user conversion by up to 11%.

Why it matters

We know that returning users are familiar with the Pay by Bank process but small points of friction, like re-selecting a bank, can still interrupt the flow. One click removes that friction. The refreshed design builds greater trust and familiarity by echoing the flows of other trusted payment experiences and by making bank and app logos more prominent so users feel confident at every step. 

What’s new?

We’ve introduced a set of targeted UX updates to streamline the Pay by Bank flow and drive performance:

• Auto-selected bank: Remembered bank selection means returning users skip the bank selection step. 

• Refined UX: Inspired by the payment journeys users already know and trust. 

• Prominent logos: Users instantly recognise their bank and your logo, building trust at a glance.

All of these updates are designed to reduce cognitive load, build trust, and keep users moving smoothly through the flow.

Where and when is it available?

One click user experience is live for all Pay by Bank users across Plaid’s 18 European markets. 

Ready to deliver a faster, more trusted Pay by Bank experience? Get in touch with our team today.