Press

For journalists

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We've compiled some basics you might need while covering Plaid or the fintech industry. If you can’t find what you’re looking for, or want to arrange an interview, we’d love to talk to you.

Boilerplate

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Plaid is a technology platform that enables applications to connect with users’ bank accounts. We focus on lowering the barriers to entry in financial services by making it easier and safer to use financial data. We build beautiful consumer experiences, user-friendly infrastructure, and intelligence tools that give everyone the ability to develop the future of financial services.

Bringing finance into the modern era

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Plaid sits at the intersection of—and builds a bridge between—finance and technology. This is a responsibility that we take to heart, therefore, our highest priority is to security. Plaid's API and components that power it are protected by multiple layers of security controls throughout the technology stack. These controls are consistently stress tested and put through considerable scrutiny on a regular basis both internally and externally. They're also audited by independent assessors on a regular basis to ensure that they meet or exceed industry standards, such as the AICPA's Trust Service Principles for Security, Availability, and Data Integrity (SSAE No. 16 SOC 2). Plaid is known for its strong partnerships, best-in-class technological infrastructure, and commitment to making financial services simpler and more secure.

Relentless commitment to excellence

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We believe that marrying technology and consumer access is the best way to bring meaningful progress to finance. Our technology platform was created by developers, for developers—with a particular focus on improving the user experience. We build products that solve real-world challenges—the types of problems that every company that interacts with financial data and accepts payments has encountered.

How Plaid came to be

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Plaid was founded in 2012 by Zach Perret and William Hockey. They realized the need for a trusted intermediary between financial institutions, applications, and consumers. So they went out and built it. Today, Plaid connects more than 9,000 financial institutions with tools, services and applications, ultimately helping millions of consumers live better financial lives.

Who we are

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Plaid is headquartered in San Francisco and is made up of 120+ people who are passionate about improving financial services and building modern financial infrastructure. Our investors include Goldman Sachs, NEA, Citi, AmEx, Spark Capital, Google Ventures, Felicis Ventures, Box Group, and Homebrew Capital.

Recent coverage

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Use the guidelines below to determine the proper layout and color treatment when using the Plaid logos

Download logo files

White background

Vertical lockup
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Dark background

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Vertical lockup

Screenshots

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Download approved screenshots here. If you don’t find what you need, let us know.

Download Screenshots

For customers

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Advertising and promotional notes

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Plaid supports its customers in their marketing efforts. We appreciate it when you check with us before using Plaid’s brand materials for commercial use or in referring to Plaid and how we work together in press materials or interviews. Please email us with details about your intended use, preferably including mockups or drafts.

Proper use

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In general, refrain from using Plaid’s name, logos, or screenshots in ways that may be misleading or confusing, or inappropriately suggest our affiliation or endorsement. Please use only our current logo and approved screenshots, available here. Don’t modify, add to, or replace them with images of your own. Finally, please consider spacing when depicting our logo to maximize legibility.

proper use of plaid logo

The fine print

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By using Plaid’s brand materials, you agree to the Plaid Terms of Service and these branding guidelines, which may be updated at Plaid’s discretion. You also acknowledge that Plaid is the sole owner of Plaid trademarks. Plaid may review use of the branding materials at any time and reserves the right to terminate or modify any use.