For journalists

We've compiled some basics you might need while covering Plaid or the fintech industry. If you can’t find what you’re looking for, or want to arrange an interview, we’d love to talk to you.


Plaid is a technology platform that enables applications to connect with users’ bank accounts. We focus on lowering the barriers to entry in financial services by making it easier and safer to use financial data. We build beautiful consumer experiences, user-friendly infrastructure, and intelligence tools that give everyone the ability to develop the future of financial services.

Bringing finance into the modern era

Plaid sits at the intersection of—and builds a bridge between—finance and technology. We take this responsibility seriously. As a company, our highest priority is to security. Plaid complies with SSAE No. 16 SOC 2 regulations, and we regularly subject ourselves to independent security tests. Plaid is known for its strong partnerships, best-in-class technological infrastructure, and commitment to making financial services simpler and more secure.

Relentless commitment to excellence

We believe that marrying technology and consumer access is the best way to bring meaningful progress to finance. Our technology platform was created by developers, for developers—with a particular focus on improving the user experience. We build products that solve real-world challenges—the types of problems that every company that interacts with financial data and accepts payments has encountered.

How Plaid came to be

Plaid was founded in 2012 by William Hockey and Zach Perret. They were working on a card-linked application when they were confronted with the lack of ways to securely interface with financial institutions and consumers, and resolved to change the status quo.

Who we are

Plaid is made by 70+ people passionate about improving finance. The company is headquartered in San Francisco. Our investors include Goldman Sachs, Citi, AmEx, NEA, Spark Capital, Google Ventures, Felicis Ventures, Box Group, and Homebrew Capital.

Recent coverage

Use the guidelines below to determine the proper layout and color treatment when using the Plaid logos

Download logo files

White background

Vertical lockup
Horizontal lockup

Dark background

Horizontal lockup
Vertical lockup


Download approved screenshots here. If you don’t find what you need, let us know.

Download Screenshots

For customers

Advertising and promotional notes

Plaid supports its customers in their marketing efforts. We appreciate it when you check with us before using Plaid’s brand materials for commercial use or in referring to Plaid and how we work together in press materials or interviews. Please email us with details about your intended use, preferably including mockups or drafts.

Proper use

In general, refrain from using Plaid’s name, logos, or screenshots in ways that may be misleading or confusing, or inappropriately suggest our affiliation or endorsement. Please use only our current logo and approved screenshots, available here. Don’t modify, add to, or replace them with images of your own. Finally, please consider spacing when depicting our logo to maximize legibility.

proper use of plaid logo

The fine print

By using Plaid’s brand materials, you agree to the Plaid Terms of Service and these branding guidelines, which may be updated at Plaid’s discretion. You also acknowledge that Plaid is the sole owner of Plaid trademarks. Plaid may review use of the branding materials at any time and reserves the right to terminate or modify any use.