April 11, 2022

Expediting Plaid’s European expansion

Ripsy Bandourian

Over the last few years, Europe has been a hub for fintech, generating significant innovation and regulatory developments. During the pandemic, the pace of change has only quickened as more and more people relied on digital tools to manage and move their money. In fact, the data speaks for itself as there are more people using digital wallets than cash and the share of commerce moving online is doubling in countries like the UK. As a result, the opportunity for Plaid, our customers, and our partners in the region has never been greater.  It is in this context that I am thrilled to announce that I am joining Plaid as Head of Europe. 

I hope to bring my knowledge and expertise of platforms and ecommerce to develop our solutions further and help companies across the region make sense of open banking and what it can do for their operations and customers—whether it’s to build faster payment flows, or to offer new products and services tailored to customers’ unique needs. In my previous roles as an executive at, I saw firsthand the need and power of financial services for marketplaces and the customers they support. Combined with my experience growing key segments in emerging markets at Apple, I’ve spent my career focused on delivering enduring value and delight to customers across nearly all areas of business from finance to marketing to product development.

We have a massive opportunity to enable innovators to create products and services that better suit people’s needs–just as we have since Plaid’s early days. In the coming months, I will meet with many people across Europe’s digital financial ecosystem to understand their needs and how Plaid can help. 

Our team in London and Amsterdam have laid an excellent foundation for our next phase of growth. Since 2019 when Plaid first entered the UK, our team has launched a full-stack open banking solution to support data and payments, expanded services across continental Europe, launched a payments partner network, and grown into the premier transatlantic open banking platform. With one integration, companies can now access the best of open banking across Europe and North America. This is just the first step on our mission to unlock financial freedom across the world.

Innovation in financial infrastructure has the power to transform the digital world. I believe the potential for innovation is particularly strong in Europe, a region that has long led the way in payments innovation, consumer data rights, and financial regulation. I’m looking forward to helping Plaid’s customers deliver better options to people everywhere. If you’re as excited as I am about how fintech is reshaping our world, join our team in Europe.