DoorDash Crimson account holders can connect their accounts to more than 9,000 apps and services powered by Plaid.
For a growing number of Americans, payday doesn’t go through a traditional bank. It lands in a financial app or a digital wallet, offering faster, more flexible access to their funds. But much of that money has been invisible to the apps people use to borrow, budget, and plan.
People who earn on DoorDash know this well. More than 2 million Dashers use DoorDash Crimson, DoorDash’s banking product* giving them access to their earnings after every dash. Through feedback shared with both DoorDash and Plaid, Dashers expressed a desire for more ways to connect their Crimson accounts with the financial apps and services they rely on every day.
Now, Dashers can do exactly that. Plaid and DoorDash have launched a direct integration that lets DoorDash Crimson account holders securely connect their accounts to the more than 9,000 apps and services on the Plaid network.
What this means for Dashers
For many Dashers, DoorDash Crimson serves as their primary bank account, which can now work like any other account connecting to the Plaid network. Dashers can:
Share their income: Share Crimson earnings with lenders, so their applications and access to credit reflect the money they actually make
See their money in one place: Bring DoorDash Crimson into budgeting and personal financial management apps, next to their other accounts
Use apps they already rely on: Link DoorDash Crimson to payment and money management apps without workarounds like routing earnings through a separate account first
“Dashers told us they want DoorDash Crimson and their earnings more deeply integrated with the rest of their financial lives,” said Daniel Madwed, Product Lead, DoorDash Crimson. “Our partnership with Plaid delivers on that feedback, removing a common hurdle and giving Dashers greater flexibility to manage their earnings across the financial services they rely on.”
Expanding Plaid’s data sources
For most of open finance’s history, “connect your account” meant a checking account at a traditional financial institution. That’s no longer where many people earn, save, or borrow. Every source left out is a piece of someone’s financial life that remains hidden.
A bigger pool of data means a truer picture of a person’s financial life, and that changes real outcomes. That’s why Plaid keeps adding new data sources to its network, from Revolut and Ramp, to Gusto and now DoorDash Crimson. Every new data source means more people can be seen and served on their full picture of their finances. As finance is getting smarter, this will only be a more critical component to how people navigate their financial lives.
“Consumer’s financial lives today extend well beyond traditional accounts”, said Christy Sunquist, Head of Open Finance at Plaid. “Wherever their money lives, they should be able to connect to the apps and services they rely on. We’re proud to work with DoorDash to make that possible for Dashers and we’ll continue to expand the places consumers can connect from.”
Learn more about our partnership with DoorDash Crimson here.
*DoorDash is a technology company, not a bank. Banking services provided by Starion Bank, Member FDIC. The DoorDash Crimson Deposit Account is established by Starion Bank, Member FDIC. The DoorDash Crimson Visa Debit Card is issued by Starion Bank pursuant to a license from Visa U.S.A. Inc. Starion Bank does not endorse or sponsor and is not affiliated with third-party products or services offered or advertised by DoorDash.