REPORT

Plaid wins Datos Insights "Impact Award"

Datos Insights evaluated the leading innovations in fraud prevention. Plaid Protect won for Best Identity Risk Intelligence Innovation.

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Why innovative fraud prevention is needed

The Datos Insights Impact Award shows how identity risk assessment is evolving and what today’s leaders do differently.

  • Static identity attributes can be spoofed, purchased, or synthesized

  • Fraud increasingly emerges after onboarding, not just at signup

  • Behavioral history is becoming the new trust standard

Why innovative fraud prevention is needed

The Datos Insights Impact Award shows how identity risk assessment is evolving and what today’s leaders do differently.

  • Static identity attributes can be spoofed, purchased, or synthesized

  • Fraud increasingly emerges after onboarding, not just at signup

  • Behavioral history is becoming the new trust standard

“The industry requires new trust-establishment methods grounded in behavioral observation rather than static identity”
Jim Mortensen
Strategic advisor for Fraud & AML, Datos insights

WHY PLAID

“Best Identity Risk Intelligence Innovation”

Plaid Protect generates a dynamic Trust Index — a 0–100 score where higher means lower fraud risk — by analyzing behavioral indicators across over 1 billion device connections across 9,000+ apps and 12,000+ financial institutions.

  • At this scale, financial behavior becomes observable and difficult to fabricate

  • Patterns across accounts and devices are hard to fake

  • Cross-network behavior is becoming the new trust standard

WHY PLAID

“Best Identity Risk Intelligence Innovation”

Plaid Protect generates a dynamic Trust Index — a 0–100 score where higher means lower fraud risk — by analyzing behavioral indicators across over 1 billion device connections across 9,000+ apps and 12,000+ financial institutions.

  • At this scale, financial behavior becomes observable and difficult to fabricate

  • Patterns across accounts and devices are hard to fake

  • Cross-network behavior is becoming the new trust standard

Discover the “Best Identity
Risk Intelligence Innovation”

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