Plaid Link
The gold standard in account linking
Plaid Link securely connects your customers’ financial accounts to your app or service in seconds—delivering the highest conversion rates in the industry.
See Plaid Link in action
Verify with a phone number, choose a financial institution, and link an account—in seconds.
See Plaid Link in action
Verify with a phone number, choose a financial institution, and link an account—in seconds.
Flexible by design.
Seamless when it ships.
Plaid Link is modular, instantly connecting customers to any financial use case in a format that fits your experience—so they can move, manage, and spend money without disruption.
Flexible by design.
Seamless when it ships.
Plaid Link is modular, instantly connecting customers to any financial use case in a format that fits your experience—so they can move, manage, and spend money without disruption.
Tap into the most connected financial network
12k+ global financial institutions are on the Plaid Network
17 languages automatically localised with Link
7k+ apps and services connected to Plaid through Link
"With a single integration, YNAB improved UK conversion by 21% and reduced errors by 62% after switching to Plaid."
BEST-IN-CLASS CONVERSION
Secure account linking built to boost conversion
Reduce friction for returning users
When customers connect through Plaid, they can choose to be securely remembered, making future connections quicker and easier.
Reduce friction for returning users
When customers connect through Plaid, they can choose to be securely remembered, making future connections quicker and easier.
conversion lift
for returning users
average uptime
across Plaid’s systems
of Plaid's traffic
is on direct API connections
BUILT FOR SECURITY & COMPLIANCE
Maintain security, compliance, and trust—every time
Built for the new era of open banking
Plaid’s approach to security keeps evolving—from building customer-facing privacy tools to strengthening how we protect financial data.
Reduce fraud link from the first interaction
Every Plaid Link session is assessed in real time using device, IP, and behavioural signals - adding an additional layer of protection during account linking.
Build trust with globally-certified security
Plaid is certified in internationally recognized security standards, like ISO 27001, ISO 27701, and is SSAE18 SOC 2 compliant.
Give people the power to control their financial data
We build controls into our products to give your customers power over their data. And we work across the ecosystem to raise the bar on privacy and industry standards.
At Zilch, we are building a consumer payments platform that drives the future of commerce, and central to this is providing flexible ways to pay. Partnering with Plaid is an important step that allows us to continue to deliver on this, enabling flexible, low-cost repayment options at scale, all while simplifying the experience behind the scenes.
Joe Zender
Chief Product Officer, Zilch
INTEGRATE WITH EASE
Set up fast. Ship faster.
No complex infrastructure. No lengthy onboarding. Just clear tools to get up and running fast. Get prebuilt SDKs, quickstart templates, and guided setup in the dashboard for simple and intuitive integration.
Launch on day one
With prebuilt UI and ready-to-run backend code, all you need is a dev and a plan—you’ll be live by the end of the day.
No-code customisation
Tailor Link to your brand directly from the dashboard—including your logo, brand colours, and button styles—without extra engineering work.
Get started without an app
Plaid can host the account linking flow and provide a secure URL to embed into your web or mobile experiences.
