Product Marketing Manager - Financial Access

San Francisco | Full-time

We reach, engage, and inspire innovators to build with Plaid.

At Plaid, our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.

Plaid’s mission focuses on democratizing access to the financial ecosystem for everyone. The newly-formed Financial Access organization expands and enriches connections between Plaid and data providers such as traditional financial institutions and digital banks to create a foundation for new and differentiated data access products that enable people to have healthier financial lives. This global team enables innovation for data partners by opening access to tools and technology that were previously reserved for technology upstarts. It is also the fastest growing team within Plaid and is foundational to Plaid’s long-term strategy. 

An important goal for the Financial Access team is to expand access to all types of accounts that people use. Now, as more people utilize accounts from a variety of traditional and new institutions, Plaid is committed to ensuring that all types of accounts can connect to the apps people want to use, including newer digital banks.

This expanded connectivity ensures people, regardless of service provider, are able to put their financial information to work across more services - from payments and lending to budgeting and saving. The ability to permission data from fintech accounts to other services also provides great choice and access to services for the underbanked. This opens the door for more users to connect to our customers’ services and helps our customers deliver expanded functionality and value to users. 

As a Product Marketer for Financial Access, your job is to drive adoption of Plaid Exchange products with fintech companies to help people easily share data with other apps and services. You will deeply understand fintech company pain points, partner with the product team to develop data access solutions that help fintechs and their customers, create compelling narratives, and develop effective go-to-market approaches.

This role is highly visible within Plaid and is perfect for a creative problem solver who loves finding product market fit for early stage products and thrives in fast-moving and fast-growing environments. You’ll act as a general manager, working with multiple cross-functional teams - product, engineering, sales, growth marketing, Financial Access leadership, and many more teams - to drive adoption of these products. 

If defining the future of data access is interesting to you, let’s chat!

What excites you

  • Developing early stage products and bringing them to market with flawless execution
  • Working in a highly-collaborative and cross-functional environment that feels different each day (a start up within a startup)
  • Being a champion for the needs of Plaids customers and their consumers in the product development cycle  
  • Creating effective collateral and enabling go to market teams 

What excites us

  • Builders and energetic problem solvers who have found product market fit for early stage products
  • 5-10+ years with demonstrated success in B2B product marketing
  • Sellers who gravitate towards speaking directly to customers to understand their needs 
  • Natural collaborators with experience building fruitful, long-term relationships and influencing across an organization 
  • Strategic thinkers who connect industry-wide insights to inform narratives and product positioning
  • Excellent communicators who can craft effective messaging to drive product adoption
  • A positive and energetic attitude and ability to solve problems
  • Experience marketing technical, B2B products
  • Experience working with fintechs preferred

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at
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