Marketing

Digital Marketing

San Francisco | Full-time

We reach, engage, and inspire innovators to build with Plaid.

At Plaid, our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.

The Marketing team at Plaid is looking for an analytical marketer to help manage and scale our digital advertising program. The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, cross-departmental communication, creative skills, and an experimentation mindset to bring the right message to the right person at the right time. In this role you will help manage Plaid’s performance advertising strategy and help build a roadmap for multi-year growth.

What excites you:

  • Deploying campaigns while developing a long-term strategy for Digital Marketing to manage our SEM, Display, Social, Retargeting programs and audiences
  • Using digital channels ideally with multiple audiences, to develop audience segmentation and insights 
  • Managing and growing a significant and ever growing budget to +5x year over year
  • Determine how to reach and engage our target audience to breakthrough with key programs and messages
  • Analyzing data sets to understand our growth marketing funnel and identify opportunities for expansion
  • Working with internal design and content teams to set the gold standard for compelling online ads
  • Working with marketing operations to utilize our marketing technology stack and feedback loop to understand campaign effectiveness and ROI

What excites us:

  • Deep expertise in digital marketing (3-5 years preferred), performance marketing at a fast growing consumer or enterprise software company
  • Ability to optimize short term performance (CPL) against long term returns (LTV/CAC analysis)
  • Hands on experience managing large scale, global performance campaigns
  • Excellent project management skills; Ability to launch multiple campaigns at one time
  • A sensitivity for branding and how each interaction impacts customer perception
  • The ability to communicate cross-departmentally to launch and build a strong digital program
  • Are great at distilling complex analyses into easy-to-consume business insights
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
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San Francisco Office

Our headquarters is in sunny SOMA and includes a beautiful sun-filled atrium, a private outdoor deck and even a (semi-hidden) climbing wall.

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Kevin Hu - Data Scientist

A data scientist at Plaid since March 2017, Kevin Hu is busy pursuing his dream of building things that matter. Here, he talks math contests, cats of Instagram, and the collaborative nirvana that is “group sound.”

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