Product Marketing Manager - Income and Lending

Remote | Full-time

We reach, engage, and inspire innovators to build with Plaid.

At Plaid, our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.

We are looking for an experienced Product Marketing Manager to help us drive adoption of our Plaid Income product and define our Lending solutions narrative. Plaid Income helps customers verify a borrowers’ income and employment to help with their credit decisioning process. This means a borrower can go through their loan application process in an easier and simpler way – giving more people more access to loans. As a Product Marketing Manager, you are responsible for leveraging insights and data to define, together with cross-functional teams, our product and market strategy, product narrative and positioning, and product adoption, enabling our sales and go to market teams and working with our marketing and communications team to drive awareness and action from our customers.

The ideal candidate needs to be highly strategic, is comfortable using data and insights to develop narratives and product positioning, is comfortable working cross functionally, in particular with Product/Eng and sales, and knows how to balance high-level thinking and execution to get things done. 

What excites us

  • 5+ years experience working in product marketing
  • Experience working in financial services
  • Highly analytical and data-driven
  • Customer-first mindset 
  • Effective communicator 
  • Strong presentation skills
  • Experience influencing cross-functionally
  • Deep understanding of industry trends and customer insights

What excites you

  • Ability to impact a zero-to-one space
  • Working in a fast pace, ambiguous environment with a lean, collaborative team
  • Working with Product & Engineers to define our product roadmap
  • Develop go-to-market strategies to scale product(s) adoption and drive launches for new products and features
  • Becoming an expert in our products and product roadmap to clearly communicate them to customers and partners
  • Collaborating with product managers, marketing channels, sales, design, PR and engineering to execute launch plans flawlessly
  • Managing customer engagement and feedback, collateral development, and scaled customer communication
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at
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