Product Marketing Manager - Financial Access

Remote | Full-time

We reach, engage, and inspire innovators to build with Plaid.

At Plaid, our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.

Plaid’s mission focuses on democratizing access to the financial ecosystem for everyone. The newly-formed Financial Access organization is the fastest growing team within Plaid and serves as the foundation for all of Plaid’s products. Our team’s mission is to collaborate with financial institutions to enable consumers to have better, faster, access to their data and lead healthier financial lives. This global team builds the easiest, most innovative tools and technology to help financial institutions and our consumers win in open finance.

As a Product Marketer within Financial Access, your job is to drive adoption of our data connectivity solutions with financial institutions and other data providers. This is an exciting “zero to one” initiative where you will help to craft a vision and messaging strategy for the products and solutions we build for institutions. You will help drive adoption of these solutions by deeply understanding financial institutions’ pain points, partnering with the product team to develop differentiated data access solutions, creating compelling narratives, and developing effective go-to-market approaches.

This role is highly visible within Plaid and is perfect for someone who loves to build something from the ground up and thrives in fast-moving and fast-growing environments. You’ll act as a general manager, working with multiple cross-functional teams - product, engineering, sales, growth marketing, and many more teams - to drive adoption of these products.

If defining the future of data access is interesting to you, let’s chat!

What excites you

  • Deeply understanding the needs of financial institutions and our customers in the product development cycle and championing their needs within Plaid
  • Creating highly effective messaging & collateral to enable go-to-market teams
  • Developing early stage products and bringing them to market with flawless execution
  • Working in a highly-collaborative and cross-functional environment that feels different each day (a start up within a startup)

What excites us

  • Strong, creative storytellers who can craft effective messaging to drive product adoption & credibility
  • Builders who have taken products from zero to one and thrive in fast-paced, ambiguous environments
  • Sellers who gravitate towards speaking directly to customers to understand their needs
  • Strategic thinkers who connect industry-wide insights to inform narratives and product positioning
  • Natural collaborators with experience building fruitful, long-term relationships and influencing across an organization
  • A positive and energetic attitude and ability to solve problemsExperience marketing technical, B2B products
  • 7-10 years with demonstrated success in B2B product marketing
  • Experience working with financial institutions preferred
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at
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