Brand Marketing Lead

New York / San Francisco | Full-time

We reach, engage, and inspire innovators to build with Plaid.

At Plaid, our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.

Plaid is looking for an experienced Brand Marketing Lead with excellent written and creative skills to help us build our brand in a way that supports key business objectives and ultimately builds product preference and loyalty worldwide.

What excites you

  • Creating a cohesive brand strategy and positioning for Plaid
  • Designing a brand architecture that organizes our products and services into a master brand, sub-brands, products and features across all of our audiences
  • Developing and driving adoption of Plaid’s brand positioning that resonates with campaigns
  • Working with channel owners to ensure all assets are representative of our brand voice 
  • Leading creative development for all marketing channels to ensure brand consistency across all marketing touchpoints
  • Supervising external agencies and vendors to ensure highest standards of creative execution
  • Managing our brand marketing team, including motivating, mentoring and developing our team of world class team of brand marketers
  • Using market research, data and analytics to continually measure brand awareness and strategic brand indicators

What excites us

  • 10-15 years experience in brand marketing/management/strategy role 
  • Experience hiring and managing a team
  • Deep knowledge of marketing strategy and the online advertising space
  • Strong content development skills, experience working with client-facing teams to understand market needs, and a track record of developing best-in-class materials and activations
  • Strong experience setting goals and KPIs and track and surpass them
  • Best-in-class marketing, communication, project and team management skills
  • Demonstrated ability to work across cross-functional teams
  • Strategic-thinking with a high degree of creativity to execute on high-impact, high-leverage, innovative materials and programs
  • Experience building a brand from scratch, not just defending well established brands
  • Experience with consumer tech or mission-driven brand a plus
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at
image of San Francisco office

San Francisco Office

Our headquarters is in sunny SOMA and includes a beautiful sun-filled atrium, a private outdoor deck and even a (semi-hidden) climbing wall.

View Open Positions
image of Plaid Person, Kevin Hu

Kevin Hu - Data Scientist

A data scientist at Plaid since March 2017, Kevin Hu is busy pursuing his dream of building things that matter. Here, he talks math contests, cats of Instagram, and the collaborative nirvana that is “group sound.”

Meet Plaid's People