Design

Brand Design

New York / San Francisco | Full-time

We bring ideas to life, serve as the voice of our users, and create a meaningful and unified Plaid experience.

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products.  Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.

About our team
The design team at Plaid is made up of service designers, interaction designers, writers, visual designers and researchers who work hand in hand with our peers in marketing, product management and engineering to create Plaid’s market defining products.

What you’ll do here
You’ll be joining Threads Brand, a team devoted to all things related to Plaid’s brand. As a seasoned designer and art director, you’ll be coming up with creative, effective, and delightful ways of communicating with our users through campaigns, events, and more. By doing this, you’ll be helping to expand our brand system and the guidelines that govern it. You’ll work with a team of talented brand designers, brand marketers, content marketers, and marketing channel specialists. 

What excites you

  • Helping to shape the brand strategy for a growing startup with a powerful story to tell
  • Harnessing creativity to challenge the status quo of how B2B companies go to market
  • Thinking about identity systems and the principles that guide where we stay consistent and where we introduce differentiation
  • Obsessing over craft and details while still being grounded in pragmatism
  • Brainstorming solutions alongside incredibly smart, hardworking people from across engineering, product, marketing, and design
  • Working across a wide range of media and channels: web design, advertising, social media, print, events and 3D experiences… you name it
  • Providing art direction for other designers, external agencies, and specialists like photographers, videographers, etc.

What excites us

  • At least 8 years of experience in agency and/or startup space
  • Being a team player—excellent communication skills and a consistent track record of collaborating across teams and disciplines
  • Strategic, user-centric thinking—we ground our solutions in what’s best for our users
  • Humility and having a growth mindset—we believe in big ambitions but not big egos, and that feedback is a critical part of good design
  • Dedication to craft—a proven track record of art-directing and delivering beautiful, compelling, and high-impact campaigns and brand experiences
  • Fluency in Adobe Photoshop, Illustrator, and InDesign (or similar software), as well as Sketch or Figma
  • Experience with animation (AfterEffects, Principle, etc.) is a plus
  • Interest in languages used for web development (HTML, CSS, JavaScript) is a plus 
  • Interest in copywriting is a plus


Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
image of San Francisco office

San Francisco Office

Our headquarters is in sunny SOMA and includes a beautiful sun-filled atrium, a private outdoor deck and even a (semi-hidden) climbing wall.

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Kevin Hu - Data Scientist

A data scientist at Plaid since March 2017, Kevin Hu is busy pursuing his dream of building things that matter. Here, he talks math contests, cats of Instagram, and the collaborative nirvana that is “group sound.”

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