At Plaid, our mission is to unlock financial freedom for everyone. There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.
The Social Media Manager is a key member of our Communications team, responsible for the strategy, execution, and performance across all social media platforms. This role requires a combination of creativity, strategic thinking, and execution. This person will work collaboratively
with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage issues online.
The Social Media Manager will be responsible for defining our social media brand voice across social channels while engaging with our community of developer customers, consumers and partners. The ideal candidate should be experienced in having previously managed a fast
growing technology’s company social media strategy and has a deep understanding of how brands should use social media to show up and engage with audiences authentically.
Brand Building - Develop and own Plaid’s social editorial calendar and overall content strategy and social media brand voice. Implement creative social media strategies to build engagement and reach for Plaid’s Twitter.
Community Management - Actively listen and build Plaid’s brand within the social community by proactively overseeing and engaging content related to our industry, customers content, influencers and/or developers. Track sentiment on brand content for positive, neutral and negative commentary to gather insights, feedback and report to be shared with the broader team.
Support Communications - Serve as liaison between cross-functional teams including communications, engineering, support and growth to get ahead of potential issues and respond to questions and comments on Twitter directly or loop in the right team to jump in.
Product/Corporate Communications – Lead social campaigns that support specific communications and marketing initiatives including product launches, company-wide announcements, and other campaigns.
Executive social media (optional) - Support executive communications by developing messaging and copy for social channels based on specific focus areas authentic to the executive. Keep an eye on the pulse of the media landscape, especially at the intersection of financial services and technology, to identify and surface reactive opportunities on social media that resonate with the executive’s priorities.
This person reports directly to the Head of Communications.
You'll be expected to work independently, working proactively to drive the social media program. You’ll be challenged and encouraged to think outside the box on creative and experiential ideas. You will play a key role in communicating to our customers and key stakeholders within the company, so you must be comfortable, confident and professional at all levels.