Social Media Lead

New York / San Francisco | Full-time

We share stories about how Plaid and the fintech services we power make money easier for people around the world.

At Plaid, our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo and SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 11,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.

The Social Media Manager is a key member of our Communications team, responsible for the strategy, execution, and performance across all social media platforms. This role requires a combination of creativity, strategic thinking, and execution. This person will work collaboratively
with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage issues online.

The Social Media Manager will be responsible for defining our social media brand voice across social channels while engaging with our community of developer customers, consumers and partners. The ideal candidate should be experienced in having previously managed a fast
growing technology’s company social media strategy and has a deep understanding of how brands should use social media to show up and engage with audiences authentically.


Brand Building - Develop and own Plaid’s social editorial calendar and overall content strategy and social media brand voice. Implement creative social media strategies to build engagement and reach for Plaid’s Twitter.

Community Management - Actively listen and build Plaid’s brand within the social community by proactively overseeing and engaging content related to our industry, customers content, influencers and/or developers. Track sentiment on brand content for positive, neutral and negative commentary to gather insights, feedback and report to be shared with the broader team.

Support Communications - Serve as liaison between cross-functional teams including communications, engineering, support and growth to get ahead of potential issues and respond to questions and comments on Twitter directly or loop in the right team to jump in.

Product/Corporate Communications – Lead social campaigns that support specific communications and marketing initiatives including product launches, company-wide announcements, and other campaigns.

Executive social media (optional) - Support executive communications by developing messaging and copy for social channels based on specific focus areas authentic to the executive. Keep an eye on the pulse of the media landscape, especially at the intersection of financial services and technology, to identify and surface reactive opportunities on social media that resonate with the executive’s priorities.

This person reports directly to the Head of Communications.

You'll be expected to work independently, working proactively to drive the social media program. You’ll be challenged and encouraged to think outside the box on creative and experiential ideas. You will play a key role in communicating to our customers and key stakeholders within the company, so you must be comfortable, confident and professional at all levels.

What excites you...

  • Build from the ground up the social media brand voice to help position the company as a globally recognized and beloved brand
  • Engage with customers and influencers across Twitter, Instagram, and YouTube
  • Work on a collaborative and cross-functional team, working closely with the Brand Marketing and Growth Marketing teams
  • Track and measure success of social media initiatives
  • Ensure all social media content is consistent with branding, positioning, voice and messaging
  • Passionate about fintech and engaging with the broader fintech developer community
  • Working in a fast-paced environment that values self-starters, solid judgment and fast decision-making

What excites us...

  • 7+ years experience in social media marketing and/or brand marketing, tech industry experience is a plus. Global social media management experience a strong plus
  • Stellar written and verbal communication skills and a proven track record in integrated communications
  • An understanding of how to leverage content strategies to drive brand awareness
  • Hands-on experience with content production (photography, animation, video, copy, etc)
  • Ability to thrive in a fast-paced, cross-functional environment while juggling multiple responsibilities; with the ability to context switch very quickly
  • Experience using social media tools (e.g. Sprinklr, Percolate, Sysomos, HootSuite, etc.)
  • A creative disposition; able to partner with Creative and Production teams and speak the same language
  • Have a knack for reaching developer audiences and relationships with social media influencers

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at
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